Possible Clues:

• *Quick-cook side dish
• *Speedy side dish option?
• Ben's Original alternative
• Fast-cook side dish brand
• Quick side dish
• ''It can't overcook or undercook,'' per ads
• Product that competes with Uncle Ben's
• '50s ''Dinner on the dot'' sloganeer
• Fast-cook grain product
• The horologist ordered ___