Possible Clues:

• 'I want my ___!' (1980's slogan)
• Tube inits.
• Network with annual awards
• Cable music station
• 'The Osbournes' shower
• 'The Real World' carrier
• Where you might see 44-Across
• Network with videos
• It first aired on 8/1/81
• Place for V.J.'s