Possible Clues:

• 'Punk'd' cable channel
• 'Snooki & Jwoww' carrier
• 'Yo! ___ Raps'
• 'Skins' network
• Its second-ever video was for Pat Benatar's 'You Better Run'
• "I want my ___!"
• "Ladies and gentlemen, rock and roll" launch of 1981
• ''Making the Video'' network
• Cable channel since 1981
• 'Jersey Shore' network