Possible Clues:

• Ball Park Franks maker
• Lady's name on many boxes of cake
• Brand that "nobody doesn't like"
• US food brand, associated with cakes and frozen goods
• Longtime name in baked goods
• Frozen dessert designation
• Brand whose famous slogan contains a double negative
• Pound cake brand
• Seller of Perfect Pairings pies
• Brand of frozen desserts