Possible Clues:

• Winter Olympics ski event
• Race going downhill? Nothing in mall's organised
• Vancouver 2010 event
• Ski-race
• Ski past flags
• Zigzag at Aspen
• Zig and zag
• Zigzag down a slope
• All getting excited in some short race
• No rush in small hours, of course, for those on the slippery slope