Possible Clues:

• Retail come-on
• Product sold below cost to attract customers
• Drawing card
• Item underpriced in a seller's do, perhaps
• Item sold at a low price to attract customers
• Product designed to attract new customers rather than be profitable
• Merchandise sold cheap to draw in customers
• Steeply discounted product, maybe
• Joe and what he was — a real bargain
• Marketing gamble by Joe, with his big band role