Possible Clues:

• Rosy-fingered goddess who rises in the east
• See 39-Across
• Greek counterpart of Aurora
• Egg-shaped lip balm brand
• Canon camera named for a dawn goddess
• Goddess whom Homer called 'rosy-fingered'
• Greek goddess who becomes a god when "r" is added to her name
• Goddess hidden in "apotheosis"
• Lover of Orion
• Canon line