Possible Clues:

• Less attractive fruit about to be returned
• More mean, like a rumor
• Less appealing
• Harder on the eyes, as a Christmas sweater
• Fruit with exterior skin that's more unsightly
• Headless bugler grabbing one: what could be more hideous?
• To stay inside weaving rug seems less attractive
• More like some holiday sweaters
• More revolting, gratuitous, extreme fiction found in Iraqi city, in the past
• Great fiction in Russia reflects what amounts to more revolting