Possible Clues:

• Frozen dessert brand
• Häagen-Dazs competitor
• East Coast ice cream brand
• Nestlé brand
• Freezer brand
• Big name in unhealthy quarts
• Brand known as Dreyer's in the western US
• Häagen-Dazs rival
• Ice cream known as Dreyer's on the West Coast
• Ben & Jerry's competitor