Possible Clues:

• Seriousness
• Pull profit, taking it in
• Having it covered in meat sauce is something serious!
• Attractive force
• The force of attraction between masses in the universe
• It's covered in sauce -- that'll bring you down to earth
• Seriousness — attractive force
• Seriousness of something that affects all on earth
• Importance of investing it in stock
• Great seriousness of cause producing mass movement