Possible Clues:

• Echo speaker
• Whom you might ask to turn off the lights, nowadays
• Amazon Echo voice
• Amazon 'assistant'
• Echo’s voice
• Apple : Siri :: Amazon : __
• "This is so sad, ___ play Despacito" (meme)
• Disembodied listener
• After beer, kiss a helper for computer users
• Name said to activate an Amazon gadget