Possible Clues:

• Fine pitcher is down in numbers ...
• Female pitcher gets not as many
• Like New Jerseyans vis-à-vis New Yorkers
• Word often used as a substitute for 'less'
• Not as many women get into free running
• Word often confused with "less"
• Not so many following sheep, right?
• Not so many sheep kept by father
• More opposite
• Countably less