Possible Clues:

• Profitable
• Vertical upstart could be moneymaking
• Highly profitable
• Though a pound short, victualler may be making a profit
• Producing a sizeable profit
• Manufacture of vital cure brings in profits
• Heads of London university college realising musical is flipping profitable
• Revictual (anag.)
• Moneymaking, as a business
• Highly profitable musical returns after launch oddly leads to resistance