Possible Clues:

• Jaffa is part of it (with 45-Down)
• Prod. with a cradle
• ___ Aviv-Jaffa, Israel
• Business card abbreviation, perhaps
• Application form datum: Abbr.
• Address-book abbr.
• No. on a store awning
• Contact info abbr
• Cell no., e.g.
• No. on a business card (letters 1-3)