Possible Clues:

• Total loss of memory
• Mental aberration rendering men incontinent?
• Soap opera plot line, often
• Condition in the brain - am I sane, mad?
• In Asia men are suffering from it; elephants are not
• Bourne's problem, in 'The Bourne Identity'
• Nobody can recall being affected by it
• Partial loss of memory
• Occasional soap opera plot feature
• Forgetting name is a disaster