Possible Clues:

• Excitement of game in which all-round achievement is rewarded
• Throwing game where prizes aimed for
• Almost everyone to bear back a fair prize at this
• Smoke and mirrors
• That's fair game for a ring
• Sensational publicity
• Bowl the French for fair play
• A large bear goes west? Fair game!
• Winnie comes back with the French - that's fair game
• Bear rejected by the French as fair game