Related Clues:
- Advertisers' output
- State lines?
- Slogans
- New York's "Excelsior" and others
- Product lines?
- Sentence parts
- Catchphrases
- Ad staples
- "Be all that you can be" and others
- Sentence fragments
- Advertising catchphrases
- Ad agency creations
- T-shirt words, perhaps
- Words to swear by
- Grammatical constituent of a sentence